A Next Generation of People-Based Marketing Technology
The TruAudience® Platform unifies our massive offline third-party data set, the intelligence of AI using multiple machine learning algorithms, the sophistication of predictive scoring—all in a matter of hours—with people-based marketing and omnichannel ID matching technology.
We're the only platform in the industry that scores 247 million U.S. adults to determine who is likely to become a customer for your client, and who is not. Use these audiences to uncover insights, improve targeting, optimize bidding and expand scale.
Get more details about how we build custom audiences at our predictive scoring engine page.
Take Your Client's Marketing to the Next Level
Use CRM data, pixels, proximity mapping, or tap into our massive third-party data set to find a sample aligned to your client's marketing objectives. In minutes you can access more than 360 insights.
Our AI-driven platform builds custom predictive models using multiple machine learning algorithms, based on uploaded customer data and our offline third-party data, in a fraction of the time it can take others.
Once the model is complete, we calculate score from 0 to 99 for 247 million U.S. adults. You customize the score range to select a people-based audience to target, or integrate all of the scores into your DSP to improve bidding.
Activate across more than 400 platforms through our LiveRamp integration. Our people-based solutions allow you to target and bid smarter across every digital channel and device.
The TruAudience Platform Principals
We share hundreds of audience insights and the predictive factors that drive each model.
We follow guidance from the NAI and DAA and have flexibility to comply with regulatory requirements.
You select your audience size, based on scale and budget needs, to target likely converters.
We can ingest many types seed data to pinpoint people who will drive your client's KPIs.
We model and score your custom, people-based audience in a matter of hours.
Our solutions are people-based so you can target the same people across every digital channel and device.
5 Reasons Brands and Agencies Love TruSignal
TruAudience® Platform Overview
See how the TruAudience® Platform uses first-party data, offline data and predictive scoring to deliver custom people-based audiences in a few clicks.
TruAudience® Platform Quick Start Guides
Step-by-step guides to upload a sample file, view insights, build models and distribute custom, people-based audiences.
1. Download Upload Quick Start
2. Download Insights Quick Start
3. Download Model Quick Start
4. Download Audiences Quick Start
5. Download Distribution Quick Start
TruAudience® Platform Insights FAQ
A resource guide containing frequently asked questions about the TruAudience® Platform Insights module.
TruAudience® Platform Video Demos
Watch our next demonstration to see how easy it is to upload a customer sample file to the TruAudience® Platform in minutes.
1. Intro to the TruAudience® Platform
2. How to Upload a File
3. How to View Insights
4. How to Build a Model
5. How to View Predictive Factors
The TruAudience® Platform: Licensed third-party data, AI-powered predictive modeling and omnichannel people-based matching deliver more than 360 audience insights, custom Lookalike Audiences and bidding optimization at your fingertips.