The Next Generation of People-Based Marketing

The TruAudience® Platform unifies the breadth and depth of offline data, the sophistication of predictive scoring, people-based marketing and cross-channel activation into one powerful solution.

We're the only platform in the industry that scores 220 million U.S. adults to determine who is likely to become a customer for your client, and who is not. Use these audiences to uncover insights, improve targeting, optimize bidding and expand scale.

Get more details about how we build custom audiences at our Predictive Scoring Engine page.

 

360 Consumer Insights

Take Your Client's Marketing to the Next Level

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Insights

Secure First-Party Data Upload

Upload
Audience Data

Use CRM data, pixels, proximity mapping, or tap into our third-party data providers to find a sample aligned to your client's marketing objectives. In minutes you can access more than 360 insights.

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Models

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Predictive
Modeling

Our platform builds custom predictive models, based on uploaded audience data and our robust offline data in a fraction of the time it can take others.

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Audiences

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Score
Everyone

Once the model is complete, we calculate a score for 220 million U.S. adults. You customize the score range to select a people-based audience that meets scale and budget targets.

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Distribution

Cross-Channel Distribution

Cross-Channel Activation

Activate across more than 400 platforms through our LiveRamp integration. Our people-based solutions also allow you to target and bid smarter across every digital channel and device.

The TruAudience Platform Principals

Transparency

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We share insights about your sample audience across seven categories: demographics, financial, automotive, employment, political, purchases and interests. Through every step, we show you the core drivers behind our predictive scoring.

Ease

Use Your DSP's Existing Terms

Our platform builds custom predictive models in a fraction of the time it normally takes. You can customize the audience size to meet every client objective: reach, prospecting and direct response.

Cross-Channel

Cross-Channel Reach

No walled gardens here. We build audiences on a foundation of verified profile data so each score links back to a person, not a bot or anonymous segment. That way, each audience is portable across every digital channel and device.

TruAudiencePlatformOverviewThumbTruAudience® Platform Overview

See how the TruAudience® Platform uses first-party data, offline data and predictive scoring to deliver custom people-based audiences in a few clicks.

TruAudienceQuickStartGuideThumb-copyTruAudience® Platform Quick Start Guides

Step-by-step guides to upload a sample file, view insights, build models and distribute custom, people-based audiences.
1. Download Upload Quick Start
2. Download Insights Quick Start
3. Download Model Quick Start
4. Download Audiences Quick Start
5. Download Distribution Quick Start

TruAudienceFAQThumbTruAudience® Platform Insights FAQ

A resource guide containing frequently asked questions about the TruAudience® Platform Insights module.

TruAudience® Platform Video Demos

Watch our next demonstration to see how easy it is to upload a customer sample file to the TruAudience® Platform in minutes.
1. Intro to the TruAudience® Platform
2. How to Upload a File
3. How to View Insights
4. How to Build a Model
5. How to View Predictive Factors

The TruAudience® Platform: More than 360 audience insights, custom people-based audiences and cross-channel distribution at your fingerips.

 

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