Our predictive scoring engine is built to power people-based Predictive Score Marketing.
We Make Predictive Score Marketing Work For You
Our predictive scoring engine combines the power of offline data, predictive scoring and cross-channel ID matching—the building blocks of Predictive Score Marketing—to improve the performance of your digital targeting campaigns. We use a sample of first- or third-party audience data and offline consumer profile data to calculate a score for 220 million U.S. adults that predicts who is likely to convert. No walled gardens here. These custom people-based audiences are built from verified profile data to use across desktop, native, mobile, social, video, TV and radio. We implement this process in three simple steps.
Offline Data Makes Our Scores & Audiences One-of-a-Kind
We use different data. Our offline profile data is linked to verified consumers. We aggregate data from multiple sources, covering 12 data categories, to amass a data set with more than 9 billion data points.
If you use segment targeting, you’re missing millions of great prospects simply because they don’t align with one or two demographic characteristics. Predictive scoring pinpoints high-value consumers, based on thousands of data points each, so you can target the right people at scale and pay the right price for every impression.
Predictive Scoring Pinpoints More of the Right Consumers
TruSignal uses offline data and custom predictive scoring to predict consumer value. We start with a sample of audience data and combine it with our robust offline profile data in our predictive scoring engine to analyze thousands of data attributes per profile, weighing each according to relative importance. The result is a custom predictive model that we use to calculate a score, from 0 to 99, for 220 million U.S. adults that predicts how likely they are to convert.
These people-based audiences are used to enable brands, agencies, data providers, platforms and publishers to pinpoint more of the right people to target and pay the right price for every digital impression.
The TruAudience® Platform: More than 360 audience insights, custom people-based audiences and cross-channel distribution at your fingerips.