TruSignal Helps Retailer Increase Conversion Rate by 83%
In this case study, a leading retailer wanted to target people who were likely to convert in order to increase the conversion rate and revenue per lead of their digital marketing campaigns. To help the retailer, TruSignal custom built a Lookalike Audience to identify people who were more likely to convert for the brand. The Lookalike Audience increased conversion rate by 83% and revenue per lead by 19% compared to a baseline of all the retailer's campaigns.
We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.