TruSignal Helps Retailer Increase Conversion Rate by 83%

In this case study, a leading retailer wanted to target people who were likely to convert in order to increase the conversion rate and revenue per lead of their digital marketing campaigns. To help the retailer, TruSignal custom built a Lookalike Audience to identify people who were more likely to convert for the brand. The Lookalike Audience increased conversion rate by 83% and revenue per lead by 19% compared to a baseline of all the retailer's campaigns.


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About TruSignal, Inc.

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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