Luxury Automaker Improves Digital Targeting Efficiency 81%
In this case study, a leading luxury automaker needed to improve digital targeting efficiency by reaching a large-scale audience of valuable prospective buyers who were likely to convert. TruSignal custom built a lookalike audience that identified eight million prospects who looked like consumers who recently bought competitive models. The custom, people-based audience drove an improvement in digital targeting efficiency of 81%.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.