How Offline Data, Lookalike and Act-Alike Audiences Help You Find New Customers

Audience targeting requires sophisticated marketing strategies, and audience expansion is imperative. Targeted audience expansion, facilitated by data, helps marketers more effectively scale their digital campaigns beyond site composition and individual data attributes. With offline data and predictive scoring, audience expansion can help marketers focus on precisely finding more of “a good thing.”

In this white paper, we offer a three-step guide to audience expansion that will help you choose the right data and right techniques for reaching more of your desired prospects. Specifically, we will discuss and differentiate two specific expansion approaches: Lookalike and act-alike audiences, including:

  • How they are built
  • The problems they solve
  • How to use them effectively throughout the marketing funnel

About TruSignal, Inc.

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.