Tech Company Decreases Cost Per Acquisition by 58%

A leading tech company in the sharing economy was looking to acquire regional high-value customers below cost-per-acquisition targets. The company asked TruSignal to develop a scalable people-based solution to drive regional acquisition campaigns. Download the case study to learn how TruSignal custom built region-specific Lookalike Audiences that helped decrease overall CPA by 58% and increased conversions 137%.

About TruSignal, Inc.

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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