Tech Company Decreases Cost Per Acquisition by 58%

A leading tech company in the sharing economy was looking to acquire regional high-value customers below cost-per-acquisition targets. The company asked TruSignal to develop a scalable people-based solution to drive regional acquisition campaigns. Download the case study to learn how TruSignal custom built region-specific Lookalike Audiences that helped decrease overall CPA by 58% and increased conversions 137%.

About TruSignal

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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