Audience Expansion Increases Scale, Preserves Accuracy

A leading retailer wanted to reach more prospects with attributes similar to the NinthDecimal location data-based audiences they were already using. Leveraging its strategic alliance with NinthDecimal, TruSignal built an Audience Expansion to find more prospects with a high propensity to convert, based on the precise mobile location data. The solution ultimately identified millions of prospects for the retailer to target who were at least 3.11 times more likely to convert than the average U.S. adult consumer.

 

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About TruSignal

We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.

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