Audience Expansion Increases Scale, Preserves Accuracy
A leading retailer wanted to reach more prospects with attributes similar to the NinthDecimal location data-based audiences they were already using. Leveraging its strategic alliance with NinthDecimal, TruSignal built an Audience Expansion to find more prospects with a high propensity to convert, based on the precise mobile location data. The solution ultimately identified millions of prospects for the retailer to target who were at least 3.11 times more likely to convert than the average U.S. adult consumer.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.