ShopStyle Increases Conversions By 200%

ShopStyle, a leading online retailer, wanted to exceed digital marketing objectives of their existing direct response and retargeting campaigns. The company wanted a solution for their campaigns to deliver a higher conversion rate and a lower cost per acquisition. The retailer challenged TruSignal, with the support of ShopStyle's DSP, MediaMath, to develop a solution to drive ROI improvement. Learn how ShopStyle surpassed their objectives—increasing conversions by 200% and decreasing cost per order 60%—by downloading the case study.

 

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About TruSignal

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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