Lookalike Audience Drives 200+% Lift in Sales
A leading home warranty company wanted to increase consideration and customer demand in order to meet sales goals. In order to help the company, TruSignal custom built a Lookalike Audience that was onboarded across display and Facebook to reach new prospects who looked like existing, best customers. The custom, people-based audience resulted in a more than 200% lift in sales above the baseline for every month of the campaign.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.