Life Insurance Broker Sees 2x Increase in Conversions

A leading life insurance broker aimed to generate consistent results and acceptable ROI from display advertising campaigns. To help the firm, TruSignal developed a custom Lookalike Audience, built from a powerful predictive model, to find online consumers more likely to convert for the brand and generate above-average profitability. The Lookalike Audience increased lead-to-conversion rate by 100% and increased overall campaign ROI by 186%.



About TruSignal

We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.

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