Life Insurance Broker Sees 2x Increase in Conversions
A leading life insurance broker aimed to generate consistent results and acceptable ROI from display advertising campaigns. To help the firm, TruSignal developed a custom Lookalike Audience, built from a powerful predictive model, to find online consumers more likely to convert for the brand and generate above-average profitability. The Lookalike Audience increased lead-to-conversion rate by 100% and increased overall campaign ROI by 186%.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.