Lookalike Audience Improves Cost Per Engagement 68%

In this case study, a leading home building company wanted to increase the number of high-value leads and improve engagements generated from digital advertising across social and display. TruSignal custom-built a Lookalike Audience to help the home builder find and target consumers highly likely to convert. The TruSignal campaign delivered month-over-month improvement of leads and engagements, convincing the client to renew for an additional eight months.

 

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About TruSignal

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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