Bid Price Optimizer Increases Engagements by 45%
A leading automaker's agency was running display prospecting using a prominent DSP to make impression-level bidding decisions. In order to increase engagement rate and decrease CPAs, the agency and the automaker were looking for an innovative solution that could easily integrate with the DSP. Download the case study to learn how TruSignal build a Bid Price Optimizer that drove a 45% increase in engagement rate and a 15% decrease in cost per acquisition.
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