Bid Price Optimizer™ Increases Engagements by 45%

A leading automaker's agency was running display prospecting using a prominent DSP to make impression-level bidding decisions. In order to increase engagement rate and decrease CPAs, the agency and the automaker were looking for an innovative solution that could easily integrate with the DSP. Download the case study to learn how TruSignal build a Bid Price Optimizer™ that drove a 45% increase in engagement rate and a 15% decrease in cost per acquisition.

 

 

About TruSignal

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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