TruSignal Doubles Deposit Volume for Commercial Bank
A bank running cross-device display campaigns needed to drive new deposit customers and overall deposit volume. To help, TruSignal built a custom Bid Price Optimizer™ to improve programmatic bidding decisions and campaign efficiency, driven by offline data and AI-powered predictive scoring. Using a test-and-control analysis, the bank was able to see a 243% increase in deposit volume, and an increase in the efficiency of deposits per marketing dollar.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.