Bid Price Optimizer™ Improves Campaign Results

A leading automaker's DSP wanted to improve campaign performance by boosting bid price decisioning efficiency. The DSP looked to its integration with TruSignal to power a custom-built solution. Using its predictive scoring engine, TruSignal built a Bid Price Optimizer™, based on the automaker's existing customers, to help the DSP base bid prices on conversion likelihood. The result was improvements across both mobile and video campaigns, including an increase in engagements and a decrease in CPAs.

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About TruSignal

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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