Bid Price Optimizer™ Decreases CPAs by 25% for Automaker
A leading auto manufacturer challenged its DSP to deliver improved campaign performance. The DSP looked to TruSignal to develop a custom Bid Price Optimizer™ that could help the DSP incorporate offline data into each bid price decision to improve campaign efficiency and effectiveness. A view-through test proved that TruSignal's Bid Price Optimizer™ increased conversions by 34% and decreased CPAs by 25% for the cross-channel campaign.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. We use predictive scoring, powered by AI, to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.