Bid Price Optimizer™ Decreases CPAs by 25% for Automaker

A leading auto manufacturer challenged its DSP to deliver improved campaign performance. The DSP looked to TruSignal to develop a custom Bid Price Optimizer™ that could help the DSP incorporate offline data into each bid price decision to improve campaign efficiency and effectiveness. A view-through test proved that TruSignal's Bid Price Optimizer™ increased conversions by 34% and decreased CPAs by 25% for the cross-channel campaign.

 

About TruSignal

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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