Bid Price Optimizer™ Decreases CPAs by 25% for Automaker

A leading auto manufacturer challenged its DSP to deliver improved campaign performance. The DSP looked to TruSignal to develop a custom Bid Price Optimizer™ that could help the DSP incorporate offline data into each bid price decision to improve campaign efficiency and effectiveness. A view-through test proved that TruSignal's Bid Price Optimizer™ increased conversions by 34% and decreased CPAs by 25% for the cross-channel campaign.

 

About TruSignal

We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.

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