Your Source for News, Views and Information on Predictive Analytics, Digital Marketing, Targeting, Measurement and More

All of us at TruSignal are passionate about what we do, and we love sharing our knowledge of the digital marketing ecosystem with clients and colleagues. The TruSignal team has decades of experience, spanning predictive analytics marketing, programmatic advertising, big data and more, and offers unique industry perspectives on an array of pertinent industry topics. In this section you’ll find our downloadable library of white papers, case studies and presentations, plus our blog about news, trends and events in digital marketing. This section is updated frequently, so be sure to check back here often.


It’s in the Data: Making Attribution’s Future Less Hazy

The (increasing) number of devices, channels, platforms and solution vendors complicates attribution’s future every day. Aside from this labyrinth, attribution’s fate is implicated in how these technologies use data and speak to each . . .

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How Retailer ShopStyle Gained a 200% Increase in Retargeting Conversions with TruSignal and MediaMath

Below is an excerpt from a guest post by TruSignal Vice President of Marketing Pete LaFond, featured on the MediaMath blog.

Many marketers are seasoned in retargeting and direct response marketing challenges. Scale and accuracy . . .

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Audience Matters Blog

Did the Data-Driven Era Miss an Exit?

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did … Continue reading

Three Ways to Prepare Your Marketing Data Strategy for the Future

In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like … Continue reading

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White Papers

How Offline Data, Lookalike and Act-Alike Audiences Help You Find New Customers

Audience targeting requires sophisticated marketing strategies, and audience expansion is imperative. Targeted audience expansion, facilitated by data, helps organizations more effectively scale their digital campaigns beyond site composition and individual data attributes. With offline data, audience expansion can help marketers focus on precisely finding more of “a good thing.”

In this white paper, we offer an audience expansion guide that will help you choose the right data and right techniques for reaching more of your desired prospects. Specifically, we will discuss and differentiate two specific expansion approaches: Lookalike and act-alike audiences, including:

  • How they are built
  • The problems they solve
  • How to use them effectively throughout the marketing funnel

Talks & Presentations

On-Demand Webinar: The Total Economic Impact™ of TruSignal, Featuring Forrester Consulting

How TruSignal’s Offline Data and Predictive Scoring Outperforms Other Digital Strategies   The secret to offline data success is knowing how to use it.  In this webinar, you’ll learn how a TruSignal customer realized powerful results by using offline data … Continue reading

NetFinance April 2015 Audience Filtering Q&A

Digital marketers are using big data and predictive technology to more accurately pinpoint exactly who they should target. However, there are still a lot of wasted impressions being served to online users who will never convert. This Q&A reveiews a … Continue reading

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Case Studies