Your Source for News, Views and Information on Predictive Analytics, Digital Marketing, Targeting, Measurement and More
All of us at TruSignal are passionate about what we do, and we love sharing our knowledge of the digital marketing ecosystem with clients and colleagues. The TruSignal team has decades of experience, spanning predictive analytics marketing, programmatic advertising, big data and more, and offers unique industry perspectives on an array of pertinent industry topics. In this section you’ll find our downloadable library of white papers, case studies and presentations, plus our blog about news, trends and events in digital marketing. This section is updated frequently, so be sure to check back here often.
It’s in the Data: Making Attribution’s Future Less Hazy
The (increasing) number of devices, channels, platforms and solution vendors complicates attribution’s future every day. Aside from this labyrinth, attribution’s fate is implicated in how these technologies use data and speak to each . . .
How Retailer ShopStyle Gained a 200% Increase in Retargeting Conversions with TruSignal and MediaMath
Below is an excerpt from a guest post by TruSignal Vice President of Marketing Pete LaFond, featured on the MediaMath blog.
Many marketers are seasoned in retargeting and direct response marketing challenges. Scale and accuracy . . .
Audience Matters Blog
The possibilities of advanced TV — the use of advanced data to enable household-level targeting or smarter planning on television channels and devices — are blossoming, with investments in addressable channels continuing to grow. But much like a reality show, the … Continue reading
Bidstream data—cookie-based data shared by publishers during ad calls—is increasingly becoming the buzziest component of our programmaticlandscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to leverage … Continue reading
How Offline Data, Lookalike and Act-Alike Audiences Help You Find New Customers
Audience targeting requires sophisticated marketing strategies, and audience expansion is imperative. Targeted audience expansion, facilitated by data, helps organizations more effectively scale their digital campaigns beyond site composition and individual data attributes. With offline data, audience expansion can help marketers focus on precisely finding more of “a good thing.”
In this white paper, we offer an audience expansion guide that will help you choose the right data and right techniques for reaching more of your desired prospects. Specifically, we will discuss and differentiate two specific expansion approaches: Lookalike and act-alike audiences, including:
- How they are built
- The problems they solve
- How to use them effectively throughout the marketing funnel
Talks & Presentations
How TruSignal’s Offline Data and Predictive Scoring Outperforms Other Digital Strategies The secret to offline data success is knowing how to use it. In this webinar, you’ll learn how a TruSignal customer realized powerful results by using offline data … Continue reading
Digital marketers are using big data and predictive technology to more accurately pinpoint exactly who they should target. However, there are still a lot of wasted impressions being served to online users who will never convert. This Q&A reveiews a … Continue reading