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Find Great Customers More Efficiently

In this fast-paced industry, you can't afford to wait for prospects to show in-market signals. TruSignal's solutions pinpoint people who are likely to engage, respond or convert so you can reach great prospects before the competition, across every digital channel and device.

TruSignal uses offline data and predictive scoring to pinpoint retail shoppers who look like your existing best customers, even before they show any in-market signals. We score 247 million U.S. adults, based on existing best customers, to find the great prospects you’re missing today.

4 Reasons TruSignal Powers Retail Marketing

Custom Audiences Available in Less than 48 Hours


Use a pre-built Specialized Audience now, or we can model and score a custom, people-based audience in a few hours.

Easy Platform Interface


Use audience data from your own media platform or use our retail data as a seed for a custom solution that pinpoints more of the right people.

Cross-Channel Reach


Our solutions are people-based so you can target the same people across desktop, native, social, mobile, video, television and radio.



We share more than 360 audience insights and the predictive factors that drive each model.

3 Powerful Solutions

Bid Price Optimizer Icon Reverse

Bid Price

Pay the right price for every impression.

Lookalike Audiences Reverse Icon


Pinpoint more of the right people to target.

Specialized Audiences Reverse Icon

Specialized Audiences

Target top buyers based on consumer transaction data.

Leading Retailer ShopStyle Increases Conversions by 200%

ShopStyle wanted higher conversions and lower CPAs across their in-market campaigns. TruSignal built a Bid Price Optimizer, increasing conversions and decreasing cost per order.

Retail_Lookalike_Audiences_Case_Study_ThumbRetailer Increases Conversions by 83% with Lookalike Audience

To improve conversion rate and revenue per lead, a leading retailer user a custom-built Lookalike Audience to find consumers who were more likely to convert.