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Pay the Right Price for Every Impression with Data-Driven Innovation

CPG marketing continues to demand better solutions. Marketers can no longer solely rely on demographics to determine consumer fit. Everyone has access to the same shopping data, making it increasingly challenging to compete.

To help CPG clients, TruSignal's Bid Price Optimizer™ uses IRI consumer data and expansive offline profile data to calculate a score for 220 million U.S. consumers to help you pay the right price for every impression. Combine the power of online and offline data to make the right bid decision across every digital channel and device, increase engagements and decrease CPAs.

Learn more about our Bid Price Optimizer™

350M+

Loyalty
cardsLoyalty Card CPG Data

 

Billions

Of consumer
transactions

CPG data transactions icon

45%

Increase in
engagements

Predictive Scoring Performance

4 Reasons TruSignal Delivers Smarter Bidding

Custom Audiences Available in Less than 48 Hours

Speed

We build custom predictive models to score 220 million U.S. adults and deliver a custom solution in a matter of hours.

Easy Platform Interface

Ease

Getting started is easy. We're integrated with leading DSPs to leverage offline data in making custom bid decisions.

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Transparency

We share more than 360 audience insights about your customers. Through every step, we show you what drives the predictive scores.

Cross-Channel Reach

Cross-Channel

Our people-based solution means you can bid against the same people across every digital channel and device.