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Pinpoint Existing Owners and Near-Market Buyers to Increase Sales

Online data and demo segments aren’t enough to keep up in this industry. Consumers consider their next purchase long before they do online research, and outdated segments assume everyone who meets a few generic characteristics are a good fit for your brand. You need a better solution that pinpoints people who are likely to convert to drive campaign performance and efficiency.

We’re the only company that uses auto owner data and expansive offline profile data to calculate a score for 247 million U.S. consumers to pinpoint great prospects at the make and model level who are likely to convert across  every digital channel and device.


Make and model

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Improvement over
demo segments

Predictive Scoring Performance

4 Reasons TruSignal Outperforms the Rest

Custom Audiences Available in Less than 48 Hours


Use a pre-built Specialized Audience now, or we can model and score a custom, people-based audience in a few hours.

Easy Platform Interface


Use audience data from your own media platform or use our auto data as a seed for a custom solution that pinpoints more of the right people.

Cross-Channel Reach


Our solutions are people-based so you can target the same people across desktop, native, social, mobile, video, television and radio.



We share more than 360 audience insights and the predictive factors that drive each model.

3 Powerful Solutions

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Bid Price

Pay the right price for every impression.

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Pinpoint more of the right people to target.

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Specialized Audiences

Target Existing Auto Owners and Near-Market Auto Buyers.

Luxury Automaker Improves Digital Targeting Efficiency

A custom-built lookalike audience identifies 8 million prospects who look like consumers who recently bought competitive models, improving targeting efficiency by 81%.

Predictive Scoring Automaker Case Study ThumbnailSmarter Bid Decisions with Bid Price Optimizer™

TruSignal's Bid Price Optimizer™ integrated with the automaker's DSP to improve bid decisions for each impression, increasing engagements by 45%.