Offline Data and Predictive Scoring Finds New, High-Value Customers More Efficiently
Retail shoppers start their consideration process months before they start to show in-market signs of making a purchase. If you want to reach consumers before the competition and drive conversions, you cannot afford to wait for prospects to show in-market signals.
TruSignal uses offline data and predictive analytics to pinpoint high-value retail shoppers who look like your existing best customers, even before they show any in-market signals. We score 220 million U.S. adults, based on your existing best customers, and use predictive analytics to find the great customers you’re missing today.
Our robust offline data and predictive scoring delivers powerful solutions for brands and agencies to efficiently and effectively target digital adverting across desktop, TV, radio, social, native, video and mobile.
2 Ways We Deliver Profitable Customers:
A Custom Audience
for Your Brand
Our Lookalike Audiences are based on your existing best customers and verified, people-based data. We use this data to calculate a score for 220 million U.S. adults that determines who to target and who to avoid.
- Lookalike Audiences – Target high-value prospects that share the same attributes as current customers to boost acquisition campaigns.
- Bid Price Optimizer – Improve the performance and decrease the CPAs for your existing campaign performance by adding offline data to your DSP biding algorithm
On-Demand Custom Audiences
Scalable Lookalike Audiences for Agencies
Ready in Less Than 48 Hours
Why target generic segments when you can target an audience custom made to your client's best customers, based on your customers’ first party data. TruSignal makes it easy to get started:
- Pick the seed - Use a sample of CRM data, a pixel fire, mobile IDs or any of the many types of data that we’re compatible with.
- Send the Details - Tell us the audience size, where you want it sent, or use the TruAudience® Platform to build your own custom audience in a few clicks.
- We Do the Rest - We’ll build your custom audience in less than 48 hours using custom predictive scoring. Then we can send the audience to any of our more than 400 integration points.
Leading Retailer ShopStyle Increases Conversions by 200%
ShopStyle wanted higher conversions and lower CPAs across their in-market campaigns. TruSignal built a Bid Price Optimizer, increasing conversions and decreasing cost per order.
Retailer Increases Conversions by 83% with Lookalike Audience
To improve conversion rate and revenue per lead, a leading retailer user a custom-built Lookalike Audience to find consumers who were more likely to convert.