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Our Auto Ownership Data and Predictive Engine are Your Secret Weapons

Most buyers consider a purchase long before they show any in-market signals. In today’s marketing, in-market prospects are completely saturated with advertising from the competition, so you can’t exclusively focus on in-market buyers.

Our massive automotive data set includes 187 million actual auto owners, covering 70% of vehicles on the road today. We source this data from third-party and dealership service records so that you can target at the individual and household level.

We use our data to power two types of solutions:

  1. Conquesting & Loyalty - Target Existing Owners: Actual owners of specific vehicles targetable by 51 makes, 289 models, 28 body styles, 36 vehicle years or any combination.
  2. Acquisition - Target Near-Market Buyers: U.S. adults with the highest

“TruSignal builds audiences in a way that adds value to our process: they create opportunities to reach new, valuable users. TruSignal has demonstrated value in demand creation for us.”

Drew Sayer, Associate Director, Magna Global

propensity and appropriate financial capacity for 51 makes, 289 models, and 28 body styles. We are the only company that calculates a score for 220 million U.S. adults, based on a sample of existing known owners, to predict who is likely to become a customer at scale.

All our solutions enable you to reach your target audience across desktop, TV, radio, social, native, video and mobile—before they show in-market signals.

Acquisition and Conquesting Solutions Targetable at the Individual and Household Level

On-Demand Custom Audiences

Ideal for Brands & Agencies

 

Custom-made Lookalike Audiences, based on actual auto owner data, in less than 48 hours.

  • Existing Auto Owners (Conquesting & Loyalty) – 187 million existing auto owners, targetable by make and body style
  • Near Market Auto Buyers (Acquisition) – Predictive audiences, based on your first party data, site visitors, location data, or actual owners, targetable by make, model, body style or any combination

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Pre-Built Specialized Audiences

Ready to Go Now!

 

Perfect for conquesting, loyalty and acquisition campaigns to run now.

  • Existing Auto Owners (Conquesting & Loyalty) – 187 million existing auto owners, targetable by make and body style
  • Near Market Auto Buyers (Acquisition) – Predictive audiences, based on site visitors, location data, or actual owners, targetable by make, model, body style or any combination

LEARN MORE

Luxury Automaker Improves Digital Targeting Efficiency

A custom-built lookalike audience identifies 8 million prospects who look like consumers who recently bought competitive models, improving targeting efficiency by 81%.

Predictive Scoring Automaker Case Study ThumbnailSmarter Bid Decisions with Bid Price Optimizer™

TruSignal's Bid Price Optimizer™ integrated with the automaker's DSP to improve bid decisions for each impression, increasing engagements by 45%.