Hitting Your Target

As marketers invest more dollars into online channels, the need to find the right audience for a given campaign is imperative but continues to be a challenge. Technology is changing quickly with the introduction of new platforms, channels, devices and acronyms (“Do I need a DMP for my DSP to target RTB media?”). With the help of Big Data and predictive analytics, you can successfully find the right audience for your message.

Source: AMA Marketing Insights Magazine

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