eBureau Spins Out TruSignal

On Tuesday, offline lead gen data aggregator eBureau announced that its spinning off its online ad data unit and calling it TruSignal. Focused on the direct response world, the new company provides audience segments derived from a host of offline data sources and makes them available to marketers through partners such as data management and demand-side platforms as well as exchanges.

Source: AdExchanger.com

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