eBureau Spins Off TruSignal, Claims It Will Help Target ‘Ideal’ Ad Audiences

eBureau, the company that developed sophisticated algorithmic systems for integrating offline data with online behavior to help online marketers vet lead generation and prevent fraud, is spinning much of that proprietary knowledge off into a new company that will do the same thing for online ad targeting. The new St. Cloud, MN-based company, dubbed TruSignal, will utilize the same data sets and predictive modeling systems developed by eBureau, but will apply this to advertising planning and targeting in what it claims is a superior method to existing segmentation, modeling and behavioral targeting systems.

Source: MediaPost

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