eBureau Spins Ad Targeting Into Separate Business

Seeing a bigger opportunity in using its data for digital advertising, xTech Holdings Inc., better known as eBureau, is spinning its advertising-targeting business into a separate company, TruSignal LLC. The St. Cloud, Minn.-based company collects and integrates consumer data, such as demographics, purchase history and asset ownership, to help collection agencies locate individuals and determine which ones are likely to repay their debts. It also sells its services to financial services and educational institutions to evaluate sales leads.

Source: Dow Jones VentureWire

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