Press Releases

TruSignal Pioneers New Approach to Digital Marketing

SAN FRANCISCO – March 3, 2014 – TruSignal, a next generation, data-driven marketing company, announced today a new approach to digital marketing and introduced Demand CampaignsSM mid-funnel digital campaigns that target future customers based on value.

Continue reading

Press Releases | Comments Off on TruSignal Pioneers New Approach to Digital Marketing

TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University

WHAT: The focus of Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference is the vast quantity of marketing data now available and the imperative for marketers to understand how to source and leverage data in order to grow brands, increase margins and optimize marketing communications.

Continue reading

Press Releases | Comments Off on TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University

TruSignal Partners with I-Behavior for Data On-boarding to Bring Greater Scale and Accuracy to TruSignal’s Digital Audience Segments

Louisville, Colorado, April 17, 2013 – I-Behavior, the premier provider of database marketing and behavioral targeting services has partnered with TruSignal, an innovative digital ad targeting and predictive analytics firm, to provide data on-boarding services for TruSignal’s TruAudienceä‹æ Segments. TruSignal’s custom audience segments are built by combining anonymized first-party customer data with 40 different offline consumer profile databases, using a proven predictive analytics engine. Continue reading

Press Releases | Comments Off on TruSignal Partners with I-Behavior for Data On-boarding to Bring Greater Scale and Accuracy to TruSignal’s Digital Audience Segments

TruSignal & BlueKai Release New High-Value Lookalike Audiences for Prospecting & Branding

TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, today announced availability of new, interest-based lookalikes. Interest-based lookalike audiences are ideal for advertisers looking to create awareness and generate demand from high-value prospects.

Continue reading

Press Releases | Comments Off on TruSignal & BlueKai Release New High-Value Lookalike Audiences for Prospecting & Branding

TruSignal President David Dowhan to Discuss Successful Display Marketing Strategies for Brands at LeadsCon East

WHAT: At this year’s LeadsCon East:  THE Lead Generation Conference, TruSignal President David Dowhan will kick off the event’s special Lead Buyers Summit on Mon., July 23 with a presentation entitled, “Overcoming the Challenges of Display Marketing:  How to Make Display Marketing Work for You.” Whether a company’s goals are lead conversions, prospecting, or brand building, this informative session will show Continue reading

Press Releases | Comments Off on TruSignal President David Dowhan to Discuss Successful Display Marketing Strategies for Brands at LeadsCon East

TruSignal Partners with eXelate to Bring High Value Audience Targeting Segments to Online Advertisers

Innovative digital ad targeting firm TruSignal and eXelate, the leading data and analytics engine powering optimal digital marketing decisions, today announced a partnership to provide online advertisers and their interactive agencies a more precise way to target high value consumers online at scale.
Continue reading

Press Releases | Comments Off on TruSignal Partners with eXelate to Bring High Value Audience Targeting Segments to Online Advertisers

TruSignal Presents Trends of 3rd Party Data and Customer Acquisition Today at OMMA Global SF

Press Releases | Comments Off on TruSignal Presents Trends of 3rd Party Data and Customer Acquisition Today at OMMA Global SF

eBureau and TruSignal Present With SelectQuote Today at LeadsCon

Press Releases | Comments Off on eBureau and TruSignal Present With SelectQuote Today at LeadsCon

TruSignal unveils high value consumer audience targeting segments on the BlueKai Exchange

Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, financial products and education.

  Continue reading

Press Releases | Comments Off on TruSignal unveils high value consumer audience targeting segments on the BlueKai Exchange

Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business Into New Company Named TruSignal

TruSignal to Deliver Greater Precision, Efficiency to Advertisers and Interactive Agencies

In Segmenting Today’s Savvy Online Consumers

ST. CLOUD, Minn. — January 10, 2012 — Predictive analytics firm eBureau today announced it is spinning off its online advertising targeting business into a new company called TruSignal™.
Continue reading

Press Releases | Comments Off on Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business Into New Company Named TruSignal