TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University
WHAT: The focus of Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference is the vast quantity of marketing data now available and the imperative for marketers to understand how to source and leverage data in order to grow brands, increase margins and optimize marketing communications.
TruSignal Partners with I-Behavior for Data On-boarding to Bring Greater Scale and Accuracy to TruSignal’s Digital Audience Segments
Louisville, Colorado, April 17, 2013 – I-Behavior, the premier provider of database marketing and behavioral targeting services has partnered with TruSignal, an innovative digital ad targeting and predictive analytics firm, to provide data on-boarding services for TruSignal’s TruAudienceäæ Segments. TruSignal’s custom audience segments are built by combining anonymized first-party customer data with 40 different offline consumer profile databases, using a proven predictive analytics engine. Continue reading
TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, today announced availability of new, interest-based lookalikes. Interest-based lookalike audiences are ideal for advertisers looking to create awareness and generate demand from high-value prospects.
TruSignal President David Dowhan to Discuss Successful Display Marketing Strategies for Brands at LeadsCon East
WHAT: At this year’s LeadsCon East: THE Lead Generation Conference, TruSignal President David Dowhan will kick off the event’s special Lead Buyers Summit on Mon., July 23 with a presentation entitled, “Overcoming the Challenges of Display Marketing: How to Make Display Marketing Work for You.” Whether a company’s goals are lead conversions, prospecting, or brand building, this informative session will show Continue reading
TruSignal Partners with eXelate to Bring High Value Audience Targeting Segments to Online Advertisers
Innovative digital ad targeting firm TruSignal and eXelate, the leading data and analytics engine powering optimal digital marketing decisions, today announced a partnership to provide online advertisers and their interactive agencies a more precise way to target high value consumers online at scale.
Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, financial products and education.
Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business Into New Company Named TruSignal
TruSignal to Deliver Greater Precision, Efficiency to Advertisers and Interactive Agencies
In Segmenting Today’s Savvy Online Consumers
ST. CLOUD, Minn. — January 10, 2012 — Predictive analytics firm eBureau today announced it is spinning off its online advertising targeting business into a new company called TruSignal™.