Press Releases

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer™

TruSignal’s third-party seed data network features industry-leading data providers and helps advertisers optimize impression-level bidding with custom, people-based, data-driven solutions SAN FRANCISCO, Calif. – August 27, 2018 – TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, today … Continue reading

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TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s exclusive group appoints industry veteran to help decide data labeling standards SAN FRANCISCO, Calif. — May 8, 2018 — TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced today that the Data & Marketing Association, … Continue reading

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Amobee Launches Custom Bid Algorithms for Marketers

Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals SINGAPORE & REDWOOD CITY, Calif. – March 8, 2018 — Amobee, a leading global digital marketing technology company serving brands and agencies, announced today enhancements to its platform … Continue reading

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TruSignal, Inc. Secures $5 Million Series A Financing

Predictive Score Marketing technology company releases TruAudience® Platform Custom APIs that enable partners to seamlessly integrate offline data and lookalike modeling within their own platform   SAN FRANCISCO — October 12, 2017 — TruSignal, Inc., an industry-leading predictive marketing and people-based … Continue reading

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TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions SAN FRANCISCO, CA, May 30, 2017 TruSignal, a leading provider of predictive scoring and people-based audiences for digital marketing, announced a deeper strategic integration with LiveRamp, … Continue reading

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Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

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TruSignal Pioneers First-of-its-Kind Access to Consumer Insights in New Self-Serve Audience Targeting Platform

Innovative platform delivers more than 30 consumer insight reports and leverages offline data and predictive scoring to build and distribute custom cross-channel audiences SAN FRANCISCO, July 20, 2016 – TruSignal, the leading provider of predictive scoring and people-based audiences for … Continue reading

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TruSignal Custom Audience Filtering and MediaMath TerminalOne System™ Combine Forces to Deliver a 200% Increase in Conversions for ShopStyle

Integration Enables ShopStyle to Mobilize a More Efficient Audience Targeting Approach SAN FRANCISCO, April 11, 2016 – TruSignal and MediaMath recently launched a new campaign, through their expanded integration, which has shown strong results for ShopStyle, the digital shopping platform owned by … Continue reading

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TruSignal Partners with LiveRamp to Extend Reach of Custom and Pre-Built Audiences

San Francisco, CA, Nov 11, 2015 – TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced a partnership with LiveRamp, the leading provider of data onboarding and connectivity services for marketers, which will extend the reach of … Continue reading

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TruSignal Adds David Oliveira as Chief Revenue Officer

San Francisco, CA, Nov 3, 2015 –  TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced it has hired Dave Oliveira as Chief Revenue Officer (CRO). Dave was most recently the CEO of Balihoo. Dave will … Continue reading

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