In the News

Baby Steps: Addressable TV Predictions for 2018

Advanced TV is still finding its legs. What does 2018 have in store? We’ve seen a crawl toward programmatic improvements thus far, with more marketers embracing the automated buying process across linear TV. Some progressive marketers have taken more significant baby steps in … Continue reading

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Stayin’ Alive: A New Innovation That’s Giving Us Programmatic Fever

Data is a lifeline in today’s age of digital disruption. Brands that don’t use data to innovate often struggle to survive. And for those who aren’t keen to this warning, consider one question: When is the last time you visited … Continue reading

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People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Originally posted on The … Continue reading

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TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its … Continue reading

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TruSignal Announces Release Of TruAudience Platform

TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, on Wednesday announced the release of its TruAudience platform. The platform provides audience management, predictive modeling and consumer insights directly to marketers, with modules that allow for the … Continue reading

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Meeting The 3 Challenges Of Cross-Device Targeting

Q & A with Pete LaFond, vice president, marketing, on cross-device targeting. Q: Why is cross-device targeting so important for marketers today?  A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize … Continue reading

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ShopStyle Uses Consumer Scoring To Boost Retargeting Performance

ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut.  But ShopStyle, part of the PopSugar … Continue reading

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The Power Of People-Based Marketing

Q & A with Pete LaFond, vice president, marketing, on people-based marketing — an effective approach to audience targeting and reducing fraud. Q: What is people-based marketing? LaFond: People-based marketing is a data-driven strategy that starts with people—or more specifically, known, verified … Continue reading

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TruSignal, LendingTree Partner To Discover Who Will (And Won’t) Convert

LendingTree, an online lending exchange that connects consumers with lenders, banks and credit partners, came to TruSignal with a challenge: Find the most likely prospects for conversion. “We’re prospecting and looking for people we may not have had a relationship with,” … Continue reading

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Eyeview’s Accelerator Auto Solution Bridges Gap Between Tier 1 Branding & Tier 2 Regional Communications

In today’s automotive communication, there’s a gap between the emotional brand-focused messaging of Tier 1 and the timely, regional communication of Tier 2. Both are influential messages in the buying journey and Eyeview’s Accelerator helps bridge that gap. With Accelerator, … Continue reading

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