In the News

What Data Science Can Learn From The Slow Food Movement

You may recall a scene in the first season of Portlandia that features a couple at a farm-to-table restaurant asking about the chicken on the menu. They don’t just want to know how it’s cooked. They want to know what the chicken … Continue reading

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‘Black Box’ Problem Hampers Banks’ Online Marketing

By Penny Crosman Bankers would like to take advantage of one of Facebook’s prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make … Continue reading

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Interview with David Dowhan, CEO & Founder, TruSignal

Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how … Continue reading

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The Future of Addressability Across Channels

Addressability (reaching specific members of a broader audience) is improving, but it’s not yet in the place most marketers want it to be. Here’s what’s likely to happen with addressability during 2018, and beyond: Addressability within platforms Many people have … Continue reading

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Baby Steps: Addressable TV Predictions for 2018

Advanced TV is still finding its legs. What does 2018 have in store? We’ve seen a crawl toward programmatic improvements thus far, with more marketers embracing the automated buying process across linear TV. Some progressive marketers have taken more significant baby steps in … Continue reading

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Stayin’ Alive: A New Innovation That’s Giving Us Programmatic Fever

Data is a lifeline in today’s age of digital disruption. Brands that don’t use data to innovate often struggle to survive. And for those who aren’t keen to this warning, consider one question: When is the last time you visited … Continue reading

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People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Originally posted on The … Continue reading

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TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its … Continue reading

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TruSignal Announces Release Of TruAudience Platform

TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, on Wednesday announced the release of its TruAudience platform. The platform provides audience management, predictive modeling and consumer insights directly to marketers, with modules that allow for the … Continue reading

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Meeting The 3 Challenges Of Cross-Device Targeting

Q & A with Pete LaFond, vice president, marketing, on cross-device targeting. Q: Why is cross-device targeting so important for marketers today?  A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize … Continue reading

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