Predictive Analytics

New Bid on the Block

Bidstream data—cookie-based data shared by publishers during ad calls—is increasingly becoming the buzziest component of our programmatic landscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to … Continue reading

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How To Extend the Power of Your First-Party Data

Data algorithms. They’ve leapt into notoriety over the past decade with curious stories about unexpected data correlations. Through data mining Wal-Mart discovered a bizarre correlation between diaper and beer sales. Inside Sales uncovered that sale cycles eerily coordinated with lunar … Continue reading

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Retail Marketers: Beat Your Competitor’s Holiday Mad-Dash with This Digital Strategy

For retail marketers, the holiday season is upon us and the forecast looks bright. The billions of e-commerce dollars on the table are causing a surge in competition that will increase as the holiday season draws closer. Digital marketers facing increased … Continue reading

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Why Predictive Analytics Is a Must-Have for Your Digital Marketing Strategy

Digital campaigns should drive sales – it’s pragmatic in theory, yet problematic in practice. That’s why innovative marketers with aggressive customer acquisition growth goals are incorporating predictive analytics into their digital marketing toolkit. Predictive analytics, more specifically predictive modeling, is … Continue reading

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