People-Based Targeting

Is Offline Data the Dark Horse of Digital Marketing?

We are living in the era of Big Data, and the consequences for marketers are seismic. But no matter how much information there is about online behavior, and no matter how sophisticated we become at analyzing it, what consumers do … Continue reading

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The Holidays are Coming: Two Steps to Avoid Ad Waste This Season

The holiday season is coming. Think that statement’s a bit premature? With 1 in 5 consumers beginning their shopping in September, we humbly disagree. Digital marketers are already busy making their lists of which consumers to target. But have they checked … Continue reading

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People-Based Marketing’s Your Only Option in This Programmatic Age. Here’s Why.

As programmatic advertising booms, marketers who better understand the value of each impression and individual will gain significant advantage over their competitors. A critical element in their success will be people-based advertising. Why is people-based advertising so important? Because it … Continue reading

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