Mid-Funnel Prospecting

Secrets of the Middle Funnel: Four Simple Steps to Grow Your Business

By now, marketers are well-versed in direct response, aka bottom funnel, marketing—i.e., search marketing, retargeting and behavior targeting. The middle funnel is about influencing the right shoppers and prospects before they are in-market or ready to buy. For longer consideration … Continue reading

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Conquering the Middle Funnel Requires a New Approach to Digital Marketing

The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people—those who look like your existing, best customers—the … Continue reading

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Diamonds in the Digital Rough: Uncovering Highly Desirable Online Prospects with Audience Expansion

If today you are only targeting hand-raisers or those showing online intent, you are potentially missing out on a universe of users who could be a great fit for your product or brand. Continue reading

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