Closed-Loop ROI Measurement

Attribution Needs To Walk Before It Runs

Today, most trackable human behavior occurs online in a digital context. Much of this data may be the raw material used in an attribution model. Using cookies or device IDs, brands can market directly to a single consumer, targeting their … Continue reading

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Conquering the Middle Funnel Requires a New Approach to Digital Marketing

The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people—those who look like your existing, best customers—the … Continue reading

Articles, Closed-Loop ROI Measurement, Cross-Device Targeting, Data & Audiences, Mid-Funnel Prospecting | Comments Off on Conquering the Middle Funnel Requires a New Approach to Digital Marketing