Bid Price Optimization

The Pendulum Swings: Balancing Transparency with Efficiency and ROI

The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine … Continue reading

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The Price is Right? Let the Data Answer That

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing competitive (and increasingly comparable) ways to target consumers based on the data available through third-party exchanges. … Continue reading

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