Audience Filtering

The Insurance Industry’s Ad Feud and Struggle for Sustainable Advertising

There’s a vicious cycle beleaguering the insurance industry, threatening advertising sustainability and increasing insurance rates, and inflated online signals are at the epicenter. The Cycle Insurance rates are set to increase, according to reports by Forbes, Allstate and Geico, which will inevitably prompt consumers … Continue reading

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ShopStyle Uses Consumer Scoring To Boost Retargeting Performance

ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut.  But ShopStyle, part of the PopSugar … Continue reading

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Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

Digital marketers sit at the epoch of a technological revolution with the ability to use Big Data to target like never before. And even though they continue to preach about targeting and reaching the right people, in the shadows, one parasitic foe … Continue reading

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Is Offline Data the Dark Horse of Digital Marketing?

We are living in the era of Big Data, and the consequences for marketers are seismic. But no matter how much information there is about online behavior, and no matter how sophisticated we become at analyzing it, what consumers do … Continue reading

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How Not Targeting Makes You a Better Marketer

If you’re a direct response marketer and your conversion rates are 100 percent, this article probably isn’t for you. For the rest of you looking to move the needle in your digital campaigns, continue on. The premise of direct response … Continue reading

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