TruSignal Increases ROAS by 30% on Pinterest
An agency running ads on Pinterest for a large retail brand needed a solution to increase the scale of its Pinterest campaign and increase return on ad spend. To help the retailer and its agency, TruSignal leveraged its integration with the agency's marketing technology platform to ingest a first-party audience sample and build a custom, people-based Lookalike Audience. Using the TruSignal solution, the agency was able to expand its campaign to millions of people who were likely to convert, increasing ROAS by 30%.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.