Lookalike Audiences Deliver 39% Higher CTR Than Segments

A pet product brand that was using segments to target prospects wanted to test a new solution to hit engagement KPIs. The brand leveraged four custom-built TruSignal Lookalike Audiences, based on geolocation data, to pinpoint more people who were likely to convert. The brand then compared TruSignal's Lookalike Audiences against 12 other segments. The results showed that the TruSignal audiences delivered, on average, a 39% higher click-through rate.

 

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About TruSignal, Inc.

We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

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