Financial Services Brand Sees Action Rate Improve by 65%
A top financial services brand wanted an innovative way to ensure its acquisition campaigns exceeded action rate and CPA goals. To help, TruSignal leveraged its powerful integration with the brand's DSP to create a Bid Price Optimizer™ that could influence impression-level bids by using offline data and predictive scoring. A test of the Bid Price Optimizer™ showed a 34% reduction in CPA and a 65% lift in action rate.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.