TruSignal Delivers 3x Increase ROAS For Electronics Brand
A leading electronics brand needed to improve campaign ROAS for three product promotions running on its DSP. To help, the DSP looked to TruSignal to leverage its Bid Price Optimizer™. TruSignal built custom Bid Price Optimizers, based on the brand's existing customers, to help bid more effectively, based on how likely each user was to convert for the brand. A test-and-control analysis proved that TruSignal's Bid Price Optimizer™ delivered ROAS up to three times greater than the control.
About TruSignal, Inc.
We're an innovative leader in people-based marketing technology for Fortune 500 brands, agencies and platforms. We use predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. We deliver incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience® Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.