Audience Expansion Provides Scale & Preserves Quality For NinthDecimal Client

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The Challenge

A major fashion retailer needed to reach more prospects who looked like people in NinthDecimal’s location data-based audiences.

The Solution

Using its strategic alliance with NinthDecimal, TruSignal custom-built an Audience Expansion, based on precise mobile location data, to find prospects with a high propensity to convert.

The Results

The solution increased scale while maintaining targeting quality for the retailer. The expanded audience achieved a 3.11x lift in likelihood to convert compared to the average U.S. adult consumer.