TruSignal Optimizes Bidding for Large Bank to Increase Deposit Volume

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The Challenge

A powerful solution that could integrate with a leading bank's DSP to help increase bank deposits and acquire new deposit customers.

The Solution

TruSignal built a custom Bid Price Optimizer™ to help the bank's DSP make smarter, impression-level bid decisions, based on the bank's KPIs.

The Results

TruSignal’s Bid Price Optimizer™ drove a 243% increase in deposit volume and improved campaign efficiency.