TruSignal Improves CTR by 39% for Pet Product Brand

Download PDF

The Challenge

A top pet product brand needed a solution to increase campaign engagements compared to the standard segments it was already using.

The Solution

TruSignal custom-built four people-based Lookalike Audiences, based on geolocation data, to target people more likely to convert.

The Results

TruSignal’s Lookalike Audiences delivered a click-through rate that was 39% higher than the average of the other segments the brand was using.