Leading DSP Increases Conversions by 34% Using Bid Price Optimizer™

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The Challenge

A DSP running campaigns across various devices for an auto manufacturer wanted to achieve greater conversions by leveraging its integration with TruSignal to incorporate offline data and predictive scoring into bid decisions.

The Solution

TruSignal built a custom Bid Price Optimizer™, using a sample of people who had previously converted for the automaker, to calculate a score for 220 million U.S. adults based on conversion propensities.

The Results

A view-through test showed that the Bid Price Optimizer™ increased conversions by 34% and decreased CPA by 25% across channels.