Automaker Improves CPA Across Channels with Bid Price Optimizer™

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The Challenge

A DSP running campaigns on behalf of an automaker was looking for a way to improve its bid price decisioning in order to drive better campaign performance for the automaker.

The Solution

TruSignal tailor-made a Bid Price Optimizer™ for the automaker, using offline data, predictive scoring and its powerful integration with the automaker's DSP.

The Results

A test-and-control analysis showed that the Bid Price Optimizer™ decreased CPA and improved engagements across both the video and mobile campaigns.