Financial Services Firm Improves Action Rate by 65% with Bid Price Optimizer™

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The Challenge

A DSP working with a top financial services firm needed a way to make smarter bid pricing decisions to help its client exceed campaign targets.

The Solution

TruSignal custom-built a Bid Price Optimizer™ for the financial services client. The DSP then leveraged its integration with TruSignal to use the solution to improve bid price decisioning.

The Results

TruSignal’s Bid Price Optimizer™ proved to increase action rate by 65% and decrease CPA by 34%.