Bid Price Optimizer™ Increases Engagement Rate by 45% for Automaker

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The Challenge

An agency for a leading automaker needed an innovative solution that could easily integrate with the automaker's DSP to help make data-driven, impression-level bidding decisions to help increase campaign efficiency.

The Solution

TruSignal custom-built a Bid Price Optimizer™ to integrate offline data and predictive scoring into the DSP's bidding algorithm and help make smarter bidding decisions.

The Results

The Bid Price Optimizer™ increased engagement rate by 45% and decreased cost per acquisition by 15%.