Bid Price Optimizer™ Delivers 3x ROAS Increase for Electronics Brand

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The Challenge

A DSP wanted to leverage its integration with TruSignal to make smarter bid decisions and improve ROAS across multiple product promotions for a leading electronics brand.

The Solution

TruSignal's custom-built Bid Price Optimizers™ were leveraged to improve impression-level bid decisioning.

The Results

A test-and-control analysis showed that the test ROAS were up to 3x higher than the control.