Case Studies

Audience Expansion Provides Scale and Preserves Quality For NinthDecimal Client

The Challenge

A major fashion retailer needed to reach more prospects who looked like people in NinthDecimal’s location data-based audiences.

The Solution

Using its strategic alliance with NinthDecimal, TruSignal custom-built an Audience Expansion, based on precise mobile location data, to find prospects with a high propensity to convert.

The Results

The solution increased scale while maintaining targeting quality for the retailer. The expanded audience achieved a 3.11x lift in likelihood to convert compared to the average U.S. adult consumer.

A Forrester Total Economic Impact™ Study: The Total Economic Impact™ of TruSignal

The Challenge

The Total Economic Impact™ of TruSignal, a September 2016 commissioned study conducted by Forrester Consulting on behalf of TruSignal, explores the challenge of an industry-leading firm that aimed to extend reach to targeting to high-value prospects. In addition, the firm wanted to be more efficient with its targeting by suppressing people who were not the right consumers for its campaigns.

The Solution

TruSignal used offline data and predictive scoring to calculate a score for 220 million U.S. adults to determine who was likely to become a customer for the brand and who was not. The brand then targeted the high-value prospects, the top 5% of the scores, to drive more high-balance customers. The brand also used a larger range of the predictive scores to optimize its existing campaigns.

The Results

Forrester Consulting’s analysis quantified the benefits of the TruSignal campaign, including increased marketing efficiency and accuracy and a total campaign ROI of 435%. The study reveals that TruSignal outperformed other campaign tactics by 92%. In addition, TruSignal’s custom-built audiences increased reach and access to new, high-value prospects, increasing average account value per customer by 24% over other targeting methods.

Bid Price Optimizer™ Increases Engagement Rate by 45% for Automaker

The Challenge

An agency for a leading automaker needed an innovative solution that could easily integrate with the automaker's DSP to help make data-driven, impression-level bidding decisions to help increase campaign efficiency.

The Solution

TruSignal custom-built a Bid Price Optimizer™ to integrate offline data and predictive scoring into the DSP's bidding algorithm and help make smarter bidding decisions.

The Results

The Bid Price Optimizer™ increased engagement rate by 45% and decreased cost per acquisition by 15%.

Lookalike Audience Decreases CPA by 58% for Leading Tech Company

The Challenge

A tech company in the sharing economy needed a solution to find new customers at or below CPA targets across multiple acquisition campaigns it was running in different regions across the country.

The Solution

TruSignal custom-built region-specific Lookalike Audiences to find and target consumers, at scale, who were highly likely to convert.

The Results

The regional Lookalike Audiences beat overall cost per acquisition expectations by 58% and increased conversions by 137%.

Audience Optimizer Increases Conversions by 200% for Retailer ShopStyle

The Challenge

A leading online retailer, ShopStyle, wanted a solution that delivered a higher conversion rate and a lower cost per acquisition for existing direct response and retargeting campaigns.

The Solution

TruSignal built a custom Audience Optimizer solution that could identify people likely to convert and then filter out non-converters.

The Results

With the custom Audience Optimizer, conversions increased by 200% and cost per acquisition decreased by 60%.

Lookalike Audience Improves Cost Per Engagement by 68% for Home Builder

The Challenge

A leading home building company needed to increase the number of high-value leads and engagements generated from digital advertising across social and display.

The Solution

TruSignal custom-built a Lookalike Audience to find and target consumers who were highly likely to convert.

The Results

The TruSignal campaign delivered month-over-month improvement of leads and engagements, convincing the client to renew for an additional eight months.

Leading Retailer Increases Conversions by 83% with Lookalike Audience

The Challenge

Improve conversions and revenue-per-lead by targeting more of the right people.

The Solution

TruSignal custom-built a people-based Lookalike Audience to help pinpoint consumers who were highly likely to convert.

The Results

The Lookalike Audience delivered an 83% increase in conversions over the baseline of all campaigns in the CRM file. Revenue per lead increased by 19%.

Lookalike Audience Delivers 200+% Lift in Sales for Home Warranty Company

The Challenge

Increase consideration and demand for home warranty brand in order to meet sales goals.

The Solution

A custom-built Lookalike Audience to help the company reach new prospects who looked like existing, best customers.

The Results

More than 200% lift in sales above baseline for every month of the campaign.

Luxury Automaker Improves Digital Targeting Efficiency by 81%

The Challenge

Improve targeting accuracy to more efficiently reach a high-value, large-scale audience of prospective buyers.

The Solution

A custom-built lookalike audience identifying 8 million prospects who look like consumers who recently bought competitive models.

The Results

Targeting Efficiency: Improved by 81%

2x Increase in Conversion Rate with a Custom Lookalike Audience

The Challenge

Generate consistent results and acceptable ROI from display advertising campaigns for leading life insurance broker.

The Solution

Custom Lookalike Audience identified online consumers more likely to become customers and generate above-average profitability.

The Results

The Lookalike Audience increased the lead-to-conversion rate by 100%, increasing overall campaign ROI by 186%.