Leading DSP Increases Conversions by 34% Using Bid Price Optimizer™
The ChallengeA DSP running campaigns across various devices for an auto manufacturer wanted to achieve greater conversions by leveraging its integration with TruSignal to incorporate offline data and predictive scoring into bid decisions.
The SolutionTruSignal built a custom Bid Price Optimizer™, using a sample of people who had previously converted for the automaker, to calculate a score for 220 million U.S. adults based on conversion propensities.
A view-through test showed that the Bid Price Optimizer™ increased conversions by 34% and decreased CPA by 25% across channels.
Automaker Improves CPA Across Channels with Bid Price Optimizer™
The ChallengeA DSP running campaigns on behalf of an automaker was looking for a way to improve its bid price decisioning in order to drive better campaign performance for the automaker.
The SolutionTruSignal tailor-made a Bid Price Optimizer™ for the automaker, using offline data, predictive scoring and its powerful integration with the automaker's DSP.
A test-and-control analysis showed that the Bid Price Optimizer™ decreased CPA and improved engagements across both the video and mobile campaigns.
Audience Expansion Provides Scale & Preserves Quality For NinthDecimal Client
The ChallengeA major fashion retailer needed to reach more prospects who looked like people in NinthDecimal’s location data-based audiences.
The SolutionUsing its strategic alliance with NinthDecimal, TruSignal custom-built an Audience Expansion, based on precise mobile location data, to find prospects with a high propensity to convert.
The solution increased scale while maintaining targeting quality for the retailer. The expanded audience achieved a 3.11x lift in likelihood to convert compared to the average U.S. adult consumer.
A Forrester Total Economic Impact™ Study: The Total Economic Impact™ of TruSignal
The ChallengeThe Total Economic Impact™ of TruSignal, a September 2016 commissioned study conducted by Forrester Consulting on behalf of TruSignal, explores the challenge of an industry-leading firm that aimed to extend reach to targeting to high-value prospects. In addition, the firm wanted to be more efficient with its targeting by suppressing people who were not the right consumers for its campaigns.
The SolutionTruSignal used offline data and predictive scoring to calculate a score for 220 million U.S. adults to determine who was likely to become a customer for the brand and who was not. The brand then targeted the high-value prospects, the top 5% of the scores, to drive more high-balance customers. The brand also used a larger range of the predictive scores to optimize its existing campaigns.
Forrester Consulting’s analysis quantified the benefits of the TruSignal campaign, including increased marketing efficiency and accuracy and a total campaign ROI of 435%. The study reveals that TruSignal outperformed other campaign tactics by 92%. In addition, TruSignal’s custom-built audiences increased reach and access to new, high-value prospects, increasing average account value per customer by 24% over other targeting methods.
Bid Price Optimizer™ Increases Engagement Rate by 45% for Automaker
The ChallengeAn agency for a leading automaker needed an innovative solution that could easily integrate with the automaker's DSP to help make data-driven, impression-level bidding decisions to help increase campaign efficiency.
The SolutionTruSignal custom-built a Bid Price Optimizer™ to integrate offline data and predictive scoring into the DSP's bidding algorithm and help make smarter bidding decisions.
The Bid Price Optimizer™ increased engagement rate by 45% and decreased cost per acquisition by 15%.
Lookalike Audience Decreases CPA by 58% for Leading Tech Company
The ChallengeA tech company in the sharing economy needed a solution to find new customers at or below CPA targets across multiple acquisition campaigns it was running in different regions across the country.
The SolutionTruSignal custom-built region-specific Lookalike Audiences to find and target consumers, at scale, who were highly likely to convert.
The regional Lookalike Audiences beat overall cost per acquisition expectations by 58% and increased conversions by 137%.
Audience Optimizer Increases Conversions by 200% for Retailer ShopStyle
The ChallengeA leading online retailer, ShopStyle, wanted a solution that delivered a higher conversion rate and a lower cost per acquisition for existing direct response and retargeting campaigns.
The SolutionTruSignal built a custom Audience Optimizer solution that could identify people likely to convert and then filter out non-converters.
With the custom Audience Optimizer, conversions increased by 200% and cost per acquisition decreased by 60%.
Lookalike Audience Improves Cost Per Engagement by 68% for Home Builder
The ChallengeA leading home building company needed to increase the number of high-value leads and engagements generated from digital advertising across social and display.
The SolutionTruSignal custom-built a Lookalike Audience to find and target consumers who were highly likely to convert.
The TruSignal campaign delivered month-over-month improvement of leads and engagements, convincing the client to renew for an additional eight months.
Leading Retailer Increases Conversions by 83% with Lookalike Audience
The ChallengeImprove conversions and revenue-per-lead by targeting more of the right people.
The SolutionTruSignal custom-built a people-based Lookalike Audience to help pinpoint consumers who were highly likely to convert.
The Lookalike Audience delivered an 83% increase in conversions over the baseline of all campaigns in the CRM file. Revenue per lead increased by 19%.
Lookalike Audience Delivers 200+% Lift in Sales for Home Warranty Company
The ChallengeIncrease consideration and demand for home warranty brand in order to meet sales goals.
The SolutionA custom-built Lookalike Audience to help the company reach new prospects who looked like existing, best customers.
More than 200% lift in sales above baseline for every month of the campaign.
Luxury Automaker Improves Digital Targeting Efficiency by 81%
The ChallengeImprove targeting accuracy to more efficiently reach a high-value, large-scale audience of prospective buyers.
The SolutionA custom-built lookalike audience identifying 8 million prospects who look like consumers who recently bought competitive models.
Targeting Efficiency: Improved by 81%
2x Increase in Conversion Rate with a Custom Lookalike Audience
The ChallengeGenerate consistent results and acceptable ROI from display advertising campaigns for leading life insurance broker.
The SolutionCustom Lookalike Audience identified online consumers more likely to become customers and generate above-average profitability.
The Lookalike Audience increased the lead-to-conversion rate by 100%, increasing overall campaign ROI by 186%.