People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Originally posted on The … Continue reading

In the News | Comments Off on People of Ad Tech: TruSignal CEO David Dowhan

TruSignal, Inc. Secures $5 Million Series A Financing

Predictive Score Marketing technology company releases TruAudience® Platform Custom APIs that enable partners to seamlessly integrate offline data and lookalike modeling within their own platform   SAN FRANCISCO — October 12, 2017 — TruSignal, Inc., an industry-leading predictive marketing and people-based … Continue reading

Press Releases | Comments Off on TruSignal, Inc. Secures $5 Million Series A Financing

TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its … Continue reading

In the News | Comments Off on TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions SAN FRANCISCO, CA, May 30, 2017 TruSignal, a leading provider of predictive scoring and people-based audiences for digital marketing, announced a deeper strategic integration with LiveRamp, … Continue reading

Press Releases | Comments Off on TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

Bringing Down the House: Is In-House Programmatic the Best Decision for Every Brand?

Colossal brands like Netflix, Allstate and Kellogg have touted doing away with the agency middle man in favor of in-house programmatic. This sounds enticing, but for most brands, building an in-house programmatic suite sounds much easier than it actually is. … Continue reading

Data & Audiences | Comments Off on Bringing Down the House: Is In-House Programmatic the Best Decision for Every Brand?

How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]

The TruSignal team recently hosted a webinar to share findings from the September 2016 commissioned study, The Total Economic Impact™ (TEI) of TruSignal, conducted by Forrester Consulting on behalf of TruSignal. The webinar featured guest speaker Michelle Bishop from  Forrester … Continue reading

Data & Audiences | Comments Off on How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]

Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

Press Releases | Comments Off on Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

It’s in the Data: Making Attribution’s Future Less Hazy

The (increasing) number of devices, channels, platforms and solution vendors complicates attribution’s future every day. Aside from this labyrinth, attribution’s fate is implicated in how these technologies use data and speak to each other. Marketers have made it clear that … Continue reading

Articles, Cross-Device Targeting, People-Based Targeting | Comments Off on It’s in the Data: Making Attribution’s Future Less Hazy

How Retailer ShopStyle Gained a 200% Increase in Retargeting Conversions with TruSignal and MediaMath

Below is an excerpt from a guest post by TruSignal Vice President of Marketing Pete LaFond, featured on the MediaMath blog. Many marketers are seasoned in retargeting and direct response marketing challenges. Scale and accuracy tradeoffs, and a predisposition to … Continue reading

Articles, Audience Filtering, Data & Audiences, People-Based Targeting | Comments Off on How Retailer ShopStyle Gained a 200% Increase in Retargeting Conversions with TruSignal and MediaMath

How To Extend the Power of Your First-Party Data

Data algorithms. They’ve leapt into notoriety over the past decade with curious stories about unexpected data correlations. Through data mining Wal-Mart discovered a bizarre correlation between diaper and beer sales. Inside Sales uncovered that sale cycles eerily coordinated with lunar … Continue reading

Data & Audiences, People-Based Targeting, Predictive Analytics | Comments Off on How To Extend the Power of Your First-Party Data