Advertisers Need More Interoperable Scenery Outside the Walled Gardens

In today’s multi-screen and platform ecosystem, marketers must be able to understand and engage consumers across channels and devices, which is increasingly challenging in a world of walled gardens. The majority of marketers cite lack of knowledge and cross-channel data … Continue reading

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TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer™

TruSignal’s third-party seed data network features industry-leading data providers and helps advertisers optimize impression-level bidding with custom, people-based, data-driven solutions SAN FRANCISCO, Calif. – August 27, 2018 – TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, today … Continue reading

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4C’s Rickshaw Ramblings at Cannes, Featuring TruSignal CEO David Dowhan

At Cannes 2018, martech industry leaders held pointed conversations covering artificial intelligence, people-based marketing and data governance. These key themes have been major tipping points for the industry’s evolution to meet marketers’ increasing adoption of more sophisticated technology for better … Continue reading

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Tighter Data Rules Affect Some Marketers More Than Others

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Marketers have watched … Continue reading

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How to Flourish with Custom People-Based Audiences

As marketers continue to push spend to programmatic channels, they’re looking to expand beyond basic CRM retargeting. Many are realizing that the next step to gaining a competitive edge is using custom people-based audiences in all of their programmatic buys. To … Continue reading

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The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising

In the blink of an eye, the third-party data landscape has dramatically shifted under the feet of marketers. For many, now is a time of turmoil, uncertainty and loss of support that was previously taken for granted. But this time … Continue reading

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With Identity Graphs on the Rise, Focus Turns to Interoperability

The most stunning comeback in recent times in media has been the reemergence of walled gardens. Only a few years ago, many pundits attributed AOL’s early 2000s flameout to its insistence on creating a Disneyfied version of the Internet while … Continue reading

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TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s exclusive group appoints industry veteran to help decide data labeling standards SAN FRANCISCO, Calif. — May 8, 2018 — TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced today that the Data & Marketing Association, … Continue reading

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Coming Clean: 4 Steps to Resolve Martech’s Struggle for Data Transparency

We’ve all heard the martech industry leaders across advertisers, agencies, data providers, platforms and publishers rally for increased transparency. But is the industry listening? More than half of advertisers still note data transparency as a significant programmatic challenge, according to … Continue reading

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What CDPs Can—And Can’t—Do

Marketers have long wanted to consolidate the data they need on each customer into one place. But even in today’s martech landscape, rife with data-devoted technologies, marketers still haven’t cracked that code. In late 2016, the Customer Data Platform Institute … Continue reading

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