Let’s be Up Front About Advanced TV

The possibilities of advanced TV — the use of advanced data to enable household-level targeting or smarter planning on television channels and devices — are blossoming, with investments in addressable channels continuing to grow. But much like a reality show, the … Continue reading

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New Bid on the Block

Bidstream data—cookie-based data shared by publishers during ad calls—is increasingly becoming the buzziest component of our programmaticlandscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to leverage … Continue reading

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TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal

TransUnion (NYSE: TRU) announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time … Continue reading

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TruSignal, Inc. Revamps TruAudience® Platform to Help Data Owners Unify, Enhance and Activate Data for Targeting and Monetization

Now data owners can tap into TruSignal’s TruAudience® Platform as an audience management system that includes a people-based identity graph, offline data, Custom Audience Builder and lookalike modeling. SAN FRANCISCO, Calif. – April 16, 2019 – TruSignal, Inc., a leading predictive … Continue reading

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The New Age of ‘Customer’ Data

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to a handful of platforms and brands in 2018 (R.I.P. LittleThings, Go90s, Rocketfuel), the next big thing may … Continue reading

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Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Innovative solution allows highly accurate scaling of survey segments to marketing-sized audiences using offline, people-based data Dallas, Texas (February 12, 2019) – Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party … Continue reading

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3 Ways Marketing AI Will Advance in 2019

Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in the growing hype around AI with the lingering lack of transparency and education into how AI … Continue reading

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Did the Data-Driven Era Miss an Exit?

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did … Continue reading

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Three Ways to Prepare Your Marketing Data Strategy for the Future

In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like … Continue reading

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Advertisers Need More Interoperable Scenery Outside the Walled Gardens

In today’s multi-screen and platform ecosystem, marketers must be able to understand and engage consumers across channels and devices, which is increasingly challenging in a world of walled gardens. The majority of marketers cite lack of knowledge and cross-channel data … Continue reading

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