What CDPs Can—And Can’t—Do

Marketers have long wanted to consolidate the data they need on each customer into one place. But even in today’s martech landscape, rife with data-devoted technologies, marketers still haven’t cracked that code. In late 2016, the Customer Data Platform Institute … Continue reading

In the News | Comments Off on What CDPs Can—And Can’t—Do

Bringing In Offline Data To Optimize Online Ad Bids

by Laurie Sullivan Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data company, … Continue reading

In the News | Comments Off on Bringing In Offline Data To Optimize Online Ad Bids

The Pendulum Swings: Balancing Transparency with Efficiency and ROI

The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine … Continue reading

Bid Price Optimization, In the News | Comments Off on The Pendulum Swings: Balancing Transparency with Efficiency and ROI

Amobee Launches Custom Bid Algorithms for Marketers

Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals SINGAPORE & REDWOOD CITY, Calif. – March 8, 2018 — Amobee, a leading global digital marketing technology company serving brands and agencies, announced today enhancements to its platform … Continue reading

Press Releases | Comments Off on Amobee Launches Custom Bid Algorithms for Marketers

The Price is Right? Let the Data Answer That

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing competitive (and increasingly comparable) ways to target consumers based on the data available through third-party exchanges. … Continue reading

Bid Price Optimization | Comments Off on The Price is Right? Let the Data Answer That

What Data Science Can Learn From The Slow Food Movement

You may recall a scene in the first season of Portlandia that features a couple at a farm-to-table restaurant asking about the chicken on the menu. They don’t just want to know how it’s cooked. They want to know what the chicken … Continue reading

In the News | Comments Off on What Data Science Can Learn From The Slow Food Movement

‘Black Box’ Problem Hampers Banks’ Online Marketing

By Penny Crosman Bankers would like to take advantage of one of Facebook’s prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make … Continue reading

In the News | Comments Off on ‘Black Box’ Problem Hampers Banks’ Online Marketing

Interview with David Dowhan, CEO & Founder, TruSignal

Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how … Continue reading

In the News | Comments Off on Interview with David Dowhan, CEO & Founder, TruSignal

The Future of Addressability Across Channels

Addressability (reaching specific members of a broader audience) is improving, but it’s not yet in the place most marketers want it to be. Here’s what’s likely to happen with addressability during 2018, and beyond: Addressability within platforms Many people have … Continue reading

Articles, Cross-Device Targeting, In the News, People-Based Targeting | Comments Off on The Future of Addressability Across Channels

Baby Steps: Addressable TV Predictions for 2018

Advanced TV is still finding its legs. What does 2018 have in store? We’ve seen a crawl toward programmatic improvements thus far, with more marketers embracing the automated buying process across linear TV. Some progressive marketers have taken more significant baby steps in … Continue reading

Articles, In the News | Comments Off on Baby Steps: Addressable TV Predictions for 2018