tsadmin

TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal

TransUnion (NYSE: TRU) announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time … Continue reading

Press Releases | Comments Off on TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal

Bringing In Offline Data To Optimize Online Ad Bids

by Laurie Sullivan Google has allowed marketers to optimize the bid prices on digital ads for years using historic online data, but marketers don’t hear much about using offline data to optimize bids. Now TruSignal, a predictive analytics and data company, … Continue reading

In the News | Comments Off on Bringing In Offline Data To Optimize Online Ad Bids

Amobee Launches Custom Bid Algorithms for Marketers

Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals SINGAPORE & REDWOOD CITY, Calif. – March 8, 2018 — Amobee, a leading global digital marketing technology company serving brands and agencies, announced today enhancements to its platform … Continue reading

Press Releases | Comments Off on Amobee Launches Custom Bid Algorithms for Marketers

‘Black Box’ Problem Hampers Banks’ Online Marketing

By Penny Crosman Bankers would like to take advantage of one of Facebook’s prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make … Continue reading

In the News | Comments Off on ‘Black Box’ Problem Hampers Banks’ Online Marketing

Meeting The 3 Challenges Of Cross-Device Targeting

Q & A with Pete LaFond, vice president, marketing, on cross-device targeting. Q: Why is cross-device targeting so important for marketers today?  A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize … Continue reading

Cross-Device Targeting, In the News | Comments Off on Meeting The 3 Challenges Of Cross-Device Targeting

ShopStyle Uses Consumer Scoring To Boost Retargeting Performance

ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut.  But ShopStyle, part of the PopSugar … Continue reading

Audience Filtering, In the News | Comments Off on ShopStyle Uses Consumer Scoring To Boost Retargeting Performance

The Power Of People-Based Marketing

Q & A with Pete LaFond, vice president, marketing, on people-based marketing — an effective approach to audience targeting and reducing fraud. Q: What is people-based marketing? LaFond: People-based marketing is a data-driven strategy that starts with people—or more specifically, known, verified … Continue reading

In the News, People-Based Targeting | Comments Off on The Power Of People-Based Marketing

TruSignal, LendingTree Partner To Discover Who Will (And Won’t) Convert

LendingTree, an online lending exchange that connects consumers with lenders, banks and credit partners, came to TruSignal with a challenge: Find the most likely prospects for conversion. “We’re prospecting and looking for people we may not have had a relationship with,” … Continue reading

In the News | Comments Off on TruSignal, LendingTree Partner To Discover Who Will (And Won’t) Convert

Hitting Your Target

As marketers invest more dollars into online channels, the need to find the right audience for a given campaign is imperative but continues to be a challenge. Technology is changing quickly with the introduction of new platforms, channels, devices and … Continue reading

In the News | Comments Off on Hitting Your Target

TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University

WHAT: The focus of Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference is the vast quantity of marketing data now available and the imperative for marketers to understand how to source and leverage data in order to grow brands, increase margins and optimize marketing communications.

Continue reading

Press Releases | Comments Off on TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University