TransUnion (NYSE: TRU) announced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time … Continue reading
Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals SINGAPORE & REDWOOD CITY, Calif. – March 8, 2018 — Amobee, a leading global digital marketing technology company serving brands and agencies, announced today enhancements to its platform … Continue reading
By Penny Crosman Bankers would like to take advantage of one of Facebook’s prime marketing skills — the ability to target users who exhibit attributes like their existing customers — but there are persistent fears that doing so could make … Continue reading
Q & A with Pete LaFond, vice president, marketing, on cross-device targeting. Q: Why is cross-device targeting so important for marketers today? A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize … Continue reading
ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut. But ShopStyle, part of the PopSugar … Continue reading
LendingTree, an online lending exchange that connects consumers with lenders, banks and credit partners, came to TruSignal with a challenge: Find the most likely prospects for conversion. “We’re prospecting and looking for people we may not have had a relationship with,” … Continue reading
TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University
WHAT: The focus of Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference is the vast quantity of marketing data now available and the imperative for marketers to understand how to source and leverage data in order to grow brands, increase margins and optimize marketing communications.