Esther Burgeson

Esther Burgeson

About Esther Burgeson

As senior marketing manager, Esther coordinates implementation of marketing initiatives, including content, thought leadership and social media strategy.

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer™

TruSignal’s third-party seed data network features industry-leading data providers and helps advertisers optimize impression-level bidding with custom, people-based, data-driven solutions SAN FRANCISCO, Calif. – August 27, 2018 – TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, today … Continue reading

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4C’s Rickshaw Ramblings at Cannes, Featuring TruSignal CEO David Dowhan

At Cannes 2018, martech industry leaders held pointed conversations covering artificial intelligence, people-based marketing and data governance. These key themes have been major tipping points for the industry’s evolution to meet marketers’ increasing adoption of more sophisticated technology for better … Continue reading

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TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s exclusive group appoints industry veteran to help decide data labeling standards SAN FRANCISCO, Calif. — May 8, 2018 — TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced today that the Data & Marketing Association, … Continue reading

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Interview with David Dowhan, CEO & Founder, TruSignal

Tell us about your role and how you got here? What inspired you to start a people-based marketing company? When I was head of marketing for NextCard (a credit card originator from the Internet 1.0 era), I saw firsthand how … Continue reading

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People of Ad Tech: TruSignal CEO David Dowhan

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting. Originally posted on The … Continue reading

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TruSignal, Inc. Secures $5 Million Series A Financing

Predictive Score Marketing technology company releases TruAudience® Platform Custom APIs that enable partners to seamlessly integrate offline data and lookalike modeling within their own platform   SAN FRANCISCO — October 12, 2017 — TruSignal, Inc., an industry-leading predictive marketing and people-based … Continue reading

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TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its … Continue reading

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TruSignal and LiveRamp Deepen Integration to Optimize Bid Price Decisioning

TruSignal uses offline data to inform predictive scoring and improve the efficiency of impression-level decisions SAN FRANCISCO, CA, May 30, 2017 TruSignal, a leading provider of predictive scoring and people-based audiences for digital marketing, announced a deeper strategic integration with LiveRamp, … Continue reading

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How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]

The TruSignal team recently hosted a webinar to share findings from the September 2016 commissioned study, The Total Economic Impact™ (TEI) of TruSignal, conducted by Forrester Consulting on behalf of TruSignal. The webinar featured guest speaker Michelle Bishop from  Forrester … Continue reading

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Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics

Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading

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